Cleat Confusion: The Hard Truth About Premium Youth Sports Gear and What the Science Actually Says
Youth sports equipment has become a $3 billion marketing battleground where aerodynamic buzzwords and pro-athlete endorsements push parents toward premium gear their kids may not need — and in some cases, gear that might actually slow them down. We dug into the lab data, talked to sports engineers, and came back with a reality check that every sports parent in America needs to read before the next season.